Get to know the vision, values, and people behind the hustle.

the phenomenon

hustle culture’s grip on ambition and productivity.

what is hustle culture?

Hustle Culture, often seen as the relentless pursuit of success through constant work and productivity, finds its roots in capitalist ideals and the digital age. Driven by the desire for economic success and the glorification of overwork on social media, this mindset has become prevalent, especially among multimedia artists.

explanation

Hustle Culture is a commonly known mindset or behavioral pattern encouraging people to work hard with the belief that relentless dedication and constant productivity, no matter what it takes, is a vital part of reaching success. The growth of this belief comes at the expense of one’s physical and mental health and can even drive people to years of burnout.

our advocacy

Hustle Archives aims to provide resources that can help multimedia artists and students navigate their way through a high-pressure society as they find their purpose as an artist.

our mission and vision

Mission

To support and inspire the next generation of Multimedia Arts professionals. We aim to provide resources that help students and artists excel, in their studies, pursuits and personal lives.

Vision

To promote a community where both creativity and well-being thrives, pushing artists to achieve their full potential without sacrificing mental and physical health.

meet the team

We are a group of Multimedia Arts students from De La Salle-College of St. Benilde . Driven by our experiences and observations within the multimedia industry, we have embarked on a research project to critically examine the glamorization of hustle culture among Multimedia Arts graduates. Our aim is to foster a deeper understanding of this phenomenon and to advocate for a healthier, more sustainable approach to creative careers.

Katherine Claire Bornay

Student, Photographer, Graphic Designer, Make-up Artist

Rockwell Clark Concepcion

Student, Model, Content Creator, Graphic Designer

Miguel Bugarin

Student, Photographer, Editor, Videographer

Adrianne Kate Marquez

Student, Graphic Designer, 3d Modeler, Programmer

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